Consumer and Retail Technology Opportunities in Africa

Consumer and Retail Technology Opportunities in Africa

Africa is one of the world’s fastest growing consumer markets – by 2050, it is predicted that the continent will grow to nearly 2.4 billion inhabitants, of which about 40% will belong to the middle and upper class. Today, most retail in Africa are still informal, but the organised retail sector has been growing in countries such as Ghana, Ivory Coast, Kenya, Nigeria and South Africa.

With the surge in e-commerce and consumers in Africa spending more time online due to COVID-19, traditional brick-and-mortar retailers are spurred to pivot operations and build their online presence. Supermarkets, shopping mall operators, and even the informal retail business owners in Africa are also optimising business operations and enhancing customer experience with technology.

Join us at this webinar to hear about the technological shift in Africa’s retail scene, and how you can better prepare your market entry strategies to capture exciting consumer and retail technology opportunities in the continent.


16 Mar


4.00pm - 5.15pm




Enterprise Singapore